“I not only would recommend Rebecca's work, I do. Constantly. She's my go to recommendation for folks who need help with their social media marketing. If you want to ask me anything about my experience with Rebecca, please feel free to text or call my directly: 780.885.8891.”

— Tad Hargrave | Founder of Marketing for Hippies

“Just seeing HOW someone builds out a month of content is super helpful. It reduced my fear around scheduling content and keeping it organized and organically flowing. Her systems and structures are excellent. I feel like I'm getting much better organized around how to create and produce content because of her work. I had a reel go viral a few months into working with Rebecca and I didn't have to freak out that I didn't have anymore good content planned and ready. I've got a constant stream of awesome stuff to feed my new followers so I can keep growing! She brings a high level of thought, strategy, and organization to what she does and she makes social media feel less intimidating.”

— Dr. Liz Carter | Naturopath + 5e/TCM Acupuncturist

“The best part was seeing the nuts + bolts and possibility of having the hustle edited out of my business eventually. I would definitely recommend it to friends and colleagues who are looking for a way to take the overwhelm out of creating and content!”

— Kellita Maloof | Founder of Showgirl Awakening

Content Strategy: Why, To Whom, & Where To Post

Social media is part of a complete marketing breakfast. It is not the full meal. If the rest of your business strategy is a hot mess (or non-existent), no amount of showing up online is gonna get you where you want to go.

This week we’ll get clear on why you're creating digital content, who you’re creating it for, and where they “live” online so that your time on email and social media actually contributes to the overall health and growth of your business.

Content Creation: What To Post

Here, you’ll learn what to post so that you never again open up Instagram or LinkedIn on a random Tuesday and blink, blink, blink into the saturated digital landscape, wondering how you'll ever keep up or be relevant. This module is chock-full of tools to generate new ideas, turn those ideas into content, all the while saving tons of time and working smarter not harder.

Content Structure: Your Blueprint For Success

Now that you have a bunch of valuable content to work with, we’re going to talk about how to structure it in a way that drives action and engagement. In this module, you’ll learn the anatomy of an effective post, plus best practices for different platforms.

Content System: Putting It All Together

This week, I’ll introduce you to your very own drag-and-drop project management system that will help you get all your content in one place and map it out before it goes live so you can get into a strategic rhythm that makes sense for your business, your creativity, and your audience.

Content Consistency: Creating The Steady Flow

Now that your content and project management system have been introduced, it’s time to learn an ongoing process for posting content in a steady flow that doesn't completely drain all of your time and energy. Plus we’ll talk about how to use analytics to find the best time to post.

Content Cultivation: Growing & Tending To Your Audience

Posting your content is only one half of the equation. In order to really grow and sustain your audience, you must engage with them. This module is all about how to foster those relationships as well as use analytics to help you do more of what works, and less of what doesn’t.

“For me the best part was how much it motivated me/reminded me to communicate more regularly and in depth with my audience. I have begun sending more frequent newsletters to my audience. 

Before the course I mostly sent only emails notifying my audience of shop updates. Since taking the course, I have sent 2 in-depth emails sharing the things I'm thinking about in my life and business, ending with a related product. One email generated about $750 in sales, the other generated $1400 in sales.

I would absolutely recommend this course. You presented the information in a clear and organized way, which built with each lesson.

Susan Fauman | Jewelry Designer

“The best part was the Trello worksheet—not necessarily because of Trello but the structure of it. I really like how you structure your training and the clear way you present things without too many words. So I found all the trainings enjoyable and effective. I definitely feel more confident about being able to create an ongoing programme of content for the future and I now have the tools to help me to do this. I really like how you work and learned a lot from your communications, too. Thanks for having me on the course and for answering all my questions!”

— Mark Ridsdill Smith | Founder of Vertical Veg

“Biggest takeaway: There are no emergencies in marketing and it is ok to learn slowly. Yes! I would recommend this course to others because of your careful structure and style you are giving and clear. I love the training re: using the tools. I love the examples of folks that make this structure work. I love the structure and the questions you ask in the lessons. You make it seem doable with love as opposed to effort. You are good at this.”

— Darcy Lee | Owner | Hail The Snail Mail

“I finally feel like I know WHO I'm creating content for given Rebecca's ideal client avatar prompts and the way she describe content pillars through trellises. Something really clicked and clarified for me during those lessons.

I'm not worrying about having the most complicated designs, I'm focused on the clarity in my message and I'm trying to meet my objective of inviting conversation or sales or email subscriptions.

I would absolutely recommend this course. I think this is a course every new entrepreneur needs to do before they get into anything else. Content is a beast where all of your stuff comes up, but with your direction, we can focus on WHO and WHAT really matters—sharing our message with the one person we want to hear it.

I'm excited for future iterations and will continue bragging about this course to anyone who's stuck around content.”

— Petra Vega | Liberatory Leadership Coach at Create More Possibilities LLC

“Content Cultivation Course is like a warm, savory stew on a cold, blistery winter day. Rebecca's down-to-earth, matter-of-fact, direct, confident approach cuts through the clutter of overwhelm and distractions to create a more simplified, grounded and clear approach for inner growth, content creation, its dissemination, and easeful productivity. 

It facilitates having a deeper awareness of yourself, why we do this work, and sparks new ideas within so one can share one's gifts with the world through content. 

The community is also full of caring, non-judgemental students who generously help with resources and support. One feels held—yet independent—to create one's own strategy for content cultivation.

Thank you for sharing fiercely and with your dedication! Keep going! you rock!”

— Shweta Parmar | Ayurvedic Practictioner

“You enormously lower the stakes for people who don't want to do social media. You do that in a bunch of ways: You made me realize that good is good enough, and that we all don't need to be so precious about what we're putting out in the world. In fact, there's a lot to be excited about here—an opportunity to express ourselves authentically and connect to people who are excited by what we're excited by.

I am so liberated by your assurance that no one cares about me + my work as much as I do. . . and that I can repeat myself, a lot. You streamline and simplify the whole production process, by showing me how I can make a whole bunch of decisions (strategically, creatively) at once, so I don't get done in by decision fatigue over time. The whole production system—the trellises, the hashtag grab bag and the 4-week batching—effectively captured on Trello is so useful.

Also, learning from others in the course was great too. I love how you foster that little community.

I'm just inspired by this practice in a way I never expected to be, and feel myself opening up and out to an online community that feels fine, not yucky. I would 100% recommend this course.”

—Emily Brew | Co-founder at Perennial Strategy

“I loved the framework and extremely specific, concrete and hands-on guidance from strategy to implementation. The materials were all beautiful and clear. Even though I couldn't attend live, the webpage for each session was robust and easy to use with the replay videos, links and other materials. I found all the content actionable, thorough and concise.

I was a ready, willing and able course participant and within a few weeks, was able to launch and complete a full month's worth of scheduled content for my LinkedIn page. I have increased my follower count already and have seen a modest initial yield in business inquiries as well - within the first few weeks of regular posting! 

I am so grateful to have a strategic framework and a good workflow for developing and scheduling content that I did not have to come up with. I have a ton of content ideas floating around in my brain, and your approach really helps me see how I can take those from free-floating to tactical execution in a sustainable and improvable way. I also appreciate your encouragement to see this all as experimentation and iteration, with a focus on learning, making mistakes, and having fun.

You are a knowledgeable, entertaining and effective teacher and communicator. I appreciate that you come across as both an expert and a peer, i.e. you are a credible subject matter expert and are also on this journey with your own business. 

The course materials were beautiful, clear, accessible, specific and actionable. Your course and content helped me go from erratic posting to actual content strategy and implementation success within a few weeks. I feel like I now have the mindset and tools I need to keep going.”

—Ariel Singer, MPH | Health System Transformation Consultant

“The best part was the live component and your friendly, approachable vibe. Just the hashtag idea alone has saved me a ton of time. I've created several hashtag groups that I can now cut and paste. I learned that consistent content creation can be organized in Later. I hadn't known about Later before. 

It’s a very helpful course. Your slides were clear and helpful. You are a great teacher and I like your relaxed vibe, which makes learning all of this stuff less stressful, especially for someone who started her business before social media existed.”

—Jeannette Hill | Intuitive Guide & Psychic Medium

“The best part for me was the space in class to reflect, write and actually do some implementation. I really appreciated this aspect. As a result of this course I purchased an Instagram hashtag report and now I have a much better understanding of the three tiers of hashtags. Since using the recommended hashtags I'm now having about 15% of my post reach come from hashtags.

I would recommend this course. Many of my own clients are stuck around what and how to use social media and this offers a great foundation to work from.”

— Dani Gardner | Author, Quiet Marketing

“The value for me of the course is experiencing your templates, organization, and thought process around being CONSISTENT with cultivating and posting content. 

I'm slow to implement, but I'm definitely paying more attention to the hashtag grab bags and slowly but surely move myself off of my disorganized Notes and onto the Trello board so I can plan and schedule out my content in batches. You continue to inspire me to see that it's possible!!!

I love your approach and have gotten a lot out of learning from you!”

—Leah Kent | Book Coach

“I have a clearer understanding of how to focus content and the tools to do so. My mindset is more relaxed, my understanding of writing style more informed and my workflow has potential (!)

Yes, I would recommend this course to others. Clear, concise, engaging, and motivational. Also easy on the eye! Each module was well thought out, presented in an engaging manner, with attention to detail.

I thoroughly enjoyed your class. The material presented was digestible, relevant, applicable and presented in such a way that we built on topics you'd covered previously.

Too, I very much appreciated your style, attention to detail (I've said this before!) as well as your easy, witty informative self. Thank you muchly.”

— Leslie Alexander | Clinical Herbalist & Educator

“Since taking the course, I have more inspiration. Finally set up a Substack (long overdue) which really helps to gather all of my content in one place. I feel way clearer about how I can use the content I'm already creating (podcast, newsletter, etc) to populate my Instagram. I feel less stressed about having to find new things to say as it clicked for me that I can riff on a theme I'm already engaging with in longer form for a while. I've got a clear 3 posts/week plan that feels totally manageable. I've created different templates for all the different sources I'm pulling from and it feels coherent, hassle-free and clear. 

This course helped me give up on my over-designing tendency to focus on content. There's definitely been more engagement, though that might just be because I started posting again. Too soon to tell. Overall, I feel like I can just be me and engage with the stuff I'm interested in at my own pace, which feels amazing.

I would definitely recommend this course to anyone who struggles with consistency, inspiration or needs help designing a system.

Thanks for a great workshop. It's going to make my relationship to content creation way more peaceful.”

—Laure Porché | Healer

“Biggest Takeaways: set up a workflow that I can hand off to a VA; templatize everything; I really love your #hashtagstrategy. Oh, and the four buckets have been super helpful for quickly coming up with ideas for posts.

This course was a game-changer in how I approach social media. I'm someone who doesn't like to spend too much time online, and your course gave me a workflow that's fun and creatively satisfying and even appeals to my inner productivity nerd. I have a nearly endless number of ideas and systems for bringing them to life (or at least to TikTok.)

My workflow is more refined and easier, with so much less friction. It slowed down and is speeding up now. Audience engagement has not changed, but my IG follower count is way up from where we started.

I love the experience you curated.”

—Boston Blake | Mythic Coaching & Podcast

“One clear and super useful takeaway is that I can do this, without feeling completely overwhelmed. Perhaps the more important takeaway is that the posts that feel either (a) riskiest or (b) like old-hat to me but maybe aren’t for other folks, are getting the most response. This feels very freeing.

I’ve noticed so many changes since taking the course! Beyond the two big learnings listed above:

I am writing content a couple of times a week, and (duh) the more I do it, the easier and faster it gets. I’m coworking once a week with a fellow CCC participant and we’re starting to provide some other business-buds level support to each other, which is amazing. The mindset of "social media posts are just another genre — I can learn that genre" is useful. I am engaging in some interesting comment-conversations on Linkedin, and getting more requests to connect there.

I would absolutely recommend this course. Just your Content Tree prompt and framing around content generation are well worth the price of admission.

When you add all of the support around systems setup, being in right-relationship with analytics, using project management and Canva (I now LOVE Canva), coworking opportunities, the strong message around centering POV... I could go on and on about all the reasons people would find this course valuable.

And, the most central reasons are YOUR POV, your enormous capacity to think clearly and strategically with people, and your willingness to be transparent about your own struggles with some of this, and your own challenges. You make it easy for us to embrace our own POV's questions and struggles and keep moving forward.

Thank you. This has been an enormously useful course in so many ways. It has also led to my connecting with several people in the course who are on the way to becoming on-going connections, friends, and business-buds.

I so appreciate the heart and clarity you bring to all of this, in addition to your amazing skills.”

— Tasha Harmon | Owner at Facilitating Change

“I took this course mainly for accountability. It helped. I watched the classes in the evenings after my kids went to bed and then paused and implemented the lessons as if I took the course live. I was able to make some progress and it was nice to have a system for batching that I could actually do.

I've always resisted batching in the past because it felt inauthentic (how do I know what I want to say a month from now?) but your system made it attainable and as I'm simplifying my business to make it much more sustainable, batching aligns with my approach.

I enjoyed the course! If you want to create more consistency in your content plan, it's a great course to help you do that.”

—Krista Bauer | Slow Business Advocate

“I found Rebecca's Content Cultivation Course to be of great value. She presents her material in easy-to-understand languaging and provides simple to use tools and systems that allow anyone to improve and effectively manage their social media platforms. 

Rebecca provides plenty of visual aids and support. Her passion, knowledge and expertise are evident and translate beautifully in all she lays out in this program. I have gained much insight and understanding and feel more confident in how I plan and present my own business content. I definitely recommend her to both newbie entrepreneurs and the seasoned business owners who want to level up.” 

— Dani M. Peterson | ICF Life Coach, Betrayal Trauma Specialist, Holistic Practitioner

“Honestly, the best part of the course for me was your personality and the way you held the open space for creating content. It wasn't the big things you said, but the little comments and insights I got that were more "offhand". In short, your outlook on how to work with social media and what was important was the most valuable. 

I have already increased my instagram audience by 100 in two months! It's actually amazing the difference. I also feel very ‘grown-up’ in what I'm presenting, a huge difference in the quality of my posts and my ability to use the material I have to share with people.

I would absolutely recommend this course. There are so many things here that I didn't know how to do and I see missing in my friend's businesses.”

— Flouer Evelyn | Dance Instructor

“I feel so POWERFUL with my social media. I love the break down of the systems. I loved the trellis. I loved how approachable you felt. Somehow you felt like both the expert and someone learning along with us. It is my favorite course that I've taken to date!

I just scheduled out a month of social media and newsletter content for the first time. It's created so much space in my week, so I can focus on workshops, group coaching, and just showing up for how I want to work with my individual clients. I feel powerful in owning who I serve and why. I'm noticing such a trickle down too — it's easier to own my message in other places with my business. This was a delightfully strategic and useful course!

YES I would recommend this course. And I have!

You are so good at what you do! This was amazing! Thank you!”

—Beth Pellettieri | Creative Business Coach

"I thoroughly enjoyed the course and liked the way it was structured. Rebecca made it look and feel doable, and I can say that the apprehension has dwindled quite a bit. Having strategies in place makes it so much easier to focus on the task without feeling yucky about it all. 

I definitely have more confidence in posting things and improved discipline with posts. I find myself 'catching' various ideas that pop through my head as the day goes by, many of which become posts.

The cross-posting or rather 'borrowing' from one platform to another has added another level of confidence. Not to forget, the course was a great catalyst for finally putting up my LinkedIn business page, which I am very happy about.

I would recommend this course because the information is presented in a way that's fun and accessible, and also with the right level of challenge.

Many, many thanks for all the knowledge and expertise that you shared in such an easy-going, accessible manner.”

— Daniela Ginta | Menopause Nutrition Coach

“I am impressed that you created this course. I appreciate your experience, devotion, time, and care that you put into the course. You are courageous and inspiring to see your desire to continue to improve, by asking for feedback, that is hard. It is also inspiring that you have already helped so many people, like Tad Hargrave. I applaud you. And I will likely take the course again.”

— Kim Gordon Cumbo | Karuna Reiki Master

“The course helped shift my mindset around using Instagram and social media. I have given myself permission not to care about the algorithm and to experiment with different types of posts.

I also loved the trellis analogy and came up with more refined info that I'd created in the past! So thanks for that.

This course helps you get out of your own way by breaking processes down.”

—Melissa Dodge | Intuitive Coach & Energy Healing Practitioner

“Your approach and style of teaching is terrific. Rebecca provides an accessible and user friendly course that will reward you with Instagram expertise. I will recommend this to all my entrepreneur coaching clients who are ready to level up their Instagram skills!”

—Marko Schmitt | Business Consultant

“Best part: Knowing you are anti-capitalist and speak the same language :) That you are genuinely interested in helping us figure out the social world. And all your effort in the giving of extra resources, which have been super helpful.

This course has boosted my confidence to create a system and organize my time efficiently as well as to tackle the social beast and use it for good and not evil.”

—Dianna Graves | Somatic Therapist

“The best part of taking this course was the SYSTEMS. I'm still getting my head around them, but I can see what an amazing investment they are in a sane, productive future. You've definitely inspired me to be bolder and more beautiful on Instagram. Also, I've totally got over my fear of ‘wasting’ good content while I have a tiny following. I now see it as stuff I can reuse, or a good way for people to get to know me if they look over my IG grid. I would absolutely recommend this course. I've already recommended it, and would do again.”

— Joanna Wiles | Facilitator & Coach

“I feel better about communicating on social about my acupuncture and astrology practice. Before, I completely avoided it because I felt shy and didn’t want to appear to be promoting myself. Now, I understand I’m just communicating and it is an extension of what happens in the treatment room: another opportunity for people to learn useful info about actualizing their lives and walking their healing path. Thank you!”

—Anne Crute | Acupuncturist, Herbalist, Astrologer

“My willingness to repurpose old content and jump right into writing has increased. Thank you. I feel more gratitude and self love because I REALIZE I'VE ALREADY DONE A LOT OF WORK. And I can still reap benefits from it. I don't need to EVER start from scratch ever again. I want to share the next class with friends. It's been so useful.”

—Alicia Ortiz | AO.DailyRitual Creator & Guide

“The best part was all the details and knowledge of HOW to actually post and schedule and come up with content for social media. I would definitely recommend this course because a lot of people don't like social media and are intimidated by it. Thank you for being down-to-earth and practical and focused on doing and not perfection. Your vibe suits me well.”

— Jody Faulkner | Massage Therapist, Bodyworker

“I loved your methods and metaphors, and your kindness (is that the right word? maybe non-judgement...) really helped me relax around all things socials. It all makes sense and feels very chill and doable.”

— Hannah Pasquinzo | Yoga Teacher & Human Design Coach

“The best part was the systems used to manage the organizing and then scheduling the SM posts. And the template for scheduling them out so the posts are varied. Priceless! That's all been a huge barrier for me. I actually have posts created and scheduled out. Very excited!!”

—Doris Taylor | Registered Nurse & Herbalist

“I completed each class feeling quite good about the content I was developing. Somewhat amazed by how much content I generated in the short amounts of class time for each brainstorming/writing session. Knowing that helps to reduce the sense of overwhelm and discouragement when you feel like 'I don't have time to create content!' I feel I am more optimistic about being able to develop content for both businesses (new and old) and future out how to manage time to do it. I would absolutely recommend this course.”

— Karen Wylie | Life Change & Business Strategist at The Midlife Entrepreneur &
Co-Owner at The Blue Ridge Soap Shed

“I thought you really laid out a clear approach to having a constant *practice* to create content. The way you helped frame up how to batch the work, create things in groups, and then schedule it really helped me see how I could alter my routines to make this work. I also liked the process you took us through to help identify some topics to create content around. I think (especially for those that are ready to really dive in), it's a great approach to setting up a system that can work.”

— Gregory Flynn | Organizational & Men’s Coach + Facilitator + Collaborator

“My biggest takeaways were learning how to repurpose one article or email, learning all the different tools, and brand consistency. I would 100% recommend this course. I learned so much about marketing—not just creating content and social media tools but marketing in general. Before taking Rebecca's Content Cultivation Course, my social media strategy was random and fragmented. I was uninspired and overwhelmed. As a direct result of working with Rebecca, I have a strategy and a roadmap for an entire year of marketing posts. I am grateful to Rebecca and her team for making social media fun and inspiring!”

— Jana Mariana | Nurse + Wellness Coach | JM Wellness Coaching

“I especially appreciated learning how to organize content .. how to maximize my promotional efforts in a multitude of ways and ultimately extend the life of my content, which is so helpful in a non-stick environment where attention spans are notoriously short. I appreciated how Rebecca laid out a solid foundation with clear steps that could then be easily executed. Wonderfully practical and inspiring!! Thank you Rebecca!! I really enjoyed your energy. And I really appreciate your compelling non-capitalist approach.”

— Rachelle Lamb | Nonviolent Communication Specialist

“I learned SO much about how to organize my content system and work towards streamlining my overall content strategy. I am feeling very inspired to get my content organized and get back to feeling inspired about sharing with my community as opposed to spending my time and energy trying to figure out what I should share, when and where.

This course was really great. I appreciate the opportunity! I definitely would recommend this course to others! I actually feel inspired now (instead of in a state of dread) about creating a beautiful content strategy that inspires me, supports my clients and community, and does not drain my time each week as I try to figure out what to share. I deeply appreciate the wealth of knowledge you shared during this course. Thank you!”

— Deb Matlock | Spiritual Companion and Guide at Wild Rhythms

“I've taken other courses around social media and got absolutely nothing out of them. It felt a bit risky because I'm not a sure-thing in terms of implementation or comprehension around social media but now that I've been through it, I'm so glad I signed up.

The best part was being there live and having the recordings to review after. I have a doable system that I could never have figured out on my own. The group was small so I felt I could even participate without making a complete embarrassment of myself.

I love that you rehearse setting up a month at a time so that we can actually plan to repeat that ourselves. It was structured enough that it felt really good to my brain that was craving something structured and no-brainerish. I've already talked to my VA about batching in her work for me so I can have weeks without having to review what I've already set up.

I had loved your emails so much, thinking how beautiful they were and now I'm looking forward to having that for my own business. Thank you! I've already recommended you to several people. You're organized, you have so many price points and offerings, and the DIY course is brilliant!”

— Susan Seale | Soul Coach + Piano Teacher

“Instagram is a new platform for me and I wanted to know how to create the content that would make sense, help me share it with the wider audience and connect with people they could benefit from my services.

Yes!!! I would recommend this course. Honestly, this was the best online course for me at this point of time, when I'm starting to share my offerings and trying to reach a new audience in English. I gained so much clarity.

I loved it all. the videos are great, the presentations wonderful, your teaching style excellent!

Thank you for your great work and excellent support team!”

— Oli Silvasi | Infant Developmental Movement Educator & TRE® Provider at Somatic Baby Care