My mission is to help those taking down inhumane systems to take up the most space online.

Often people come to me specifically for social media support, and this is certainly one of my areas of expertise. However, the true key to thriving in the digital landscape is to have an
integrated marketing strategy.

You static content (website, sales pages) matters just as much as your recurring content (social media, email, blogs). The website has to hit. The offerings need to be clear and compelling. The user journey has to flow.

When it comes to your ongoing content, showing up again and again with value and integrity builds trust and credibility with your audience. But consistency alone isn’t enough. If your efforts don’t drive meaningful results, it can be a huge drain on your business and your life energy.

You could post on Instagram or have a Google Ad running continuously for years, but if your messaging is murky or your business model lacks cohesion, you won’t see the impact you’re after.

Even when your content resonates, a disjointed publishing process can feel like you’re spending all your energy getting the plane off the ground and never fully cruising through the air.

So, what does this mean for you?

You need a strategic plan, supported by sustainable processes, to build a meaningful body of work that not only resonates with your people, but creates lasting change.

The Visionary Content Collective is…

1. 
   One 75-Minute 1:1 Strategy Session per month

…where you and I will get clear on the overall picture of your business, what content needs to go out that month, and any specific messaging, timelines, themes, and threads that need to be woven into the plan. Expect a mix of strategic guidance and hands-on collaboration. Some sessions will feel like coaching, others will feel like co-working (co-writing web pages, co-designing templates, co-building content calendars).

2.
A Comprehensive Content Calendar

…where we will map out all of your content before it goes live so you can get into a strategic rhythm that makes sense for your business, your creativity, and your audience. You'll know exactly what to post, when to post, and where to post it week after week, month after month, so that all of your digital marketing bases are covered and everything works cohesively to support your overall business plan.

3.
The Creative Sanctuary

This is not your average coworking.

There is something about the energy of being in a room with other purpose-driven small business owners who are also pushing through their own resistance and challenges to take up their rightful space consistently online.

The Creative Sanctuary is designed to guard your time so that you can take consistent action without being on entrepreneur island all by yourself.

Every week, I will host and facilitate two opportunities for sacred space to hold you and a small group of your fellow visionaries accountable to your content plan. You will be surprised how much can happen in this time.

First, we will name what we’re there to do. And then we will get it done. This could be anything from recording a podcast episode, to writing a Substack post, to designing graphics, to updating your website. Whatever you and I have identified as the month’s priorities in our 1:1 is fair game.

The best part: throughout the session you are invited to pull me aside for 1:1 strategic partnership. Just raise your hand and I’ll create separate breakout room for private discussion.

Attend one or both sessions each week. Choose from:

• Tuesdays 9-10:30am Pacific / 12-1:30pm Eastern

• Thursdays 10-11:30am Pacific / 1-2:30pm Eastern

4.
Asynchronous, In-Between Communications

I’m available via email and Voxer throughout the week. Want me to take a look at a sales page before it goes live? Need my feedback on an image or some copy? Don’t be shy! Plus, you’ll be added to the Voxer group chat with your fellow visionaries so you can build community and just generally feel less alone in content creation land.

5.
Access To My Paid Substack Subscription

Content and the Common Good is my weekly publication on Substack. With the paid version you get:

Weekly | Courage Cultivators: These content writing prompts are designed to help you show up consistently and put your boldest work forward, so you can cut through the noise and connect deeply with your right-fit audience. Versatile and adaptable, these prompts work seamlessly across any platform. I’ll even provide a guide to show you how!

Monthly | Content Strategy Cafe: Ask me anything! Every Third Thursday at 9am Pacific / 12pm Eastern, I host a one-hour zoom call where I give digital marketing advice in a Q&A format. Can’t make it live? No problem! Paid subscribers can submit questions in advance through a dedicated comment thread, and I'll address them during the session. The replay will be posted for you to watch at your convenience!

Quarterly | Workshops: Every three months, I’ll give a live talk, often joined by one of my brilliant colleagues, covering topics that support you to show up fearlessly and strategically in your work and online presence.

The Results

• You will have a strategic partner by your side, helping you navigate the saturated digital landscape so you’re not out there alone, throwing spaghetti against a moving wall.
  
  

• Content creation will be integrated with your overall business strategy so that your marketing efforts feel cohesive and supportive instead of scattered and diluted.
  
  

• You’ll know what to post, when to post, and where to post it so that you can connect with the people who could most benefit from your work, cultivate relationships, and expand your reach.
  
  

• Your ideas will no longer be bottlenecked by lack of time, overwhelm, fragmented workflows, or scattered notes apps and voice memos.
  
  

• You’ll increase your reach and your revenue because you’ll be able to consistently to show up and make things happen in the world without it all relying on you.

• You are a purpose-driven small business owner who feels passionate about leaving the world better than you found it.
  
  

• You are struggling to show up effectively and consistently online and could use the help of a strategic partner to walk the digital marketing path with you.
  
  

• You have gifts to share with the world, you just need the accountability and structure to take consistent action.

Hi! I’m Rebecca. I am a marketing maven and copy crackerjack, passionate about refining messaging and designing systems that help visionary do-gooders shine online.

Content strategy is a collective expression of passions, skills, and knowledge I have accumulated like a snowball over the last 20 years of my professional and personal life, from nonprofit organizing to singing/songwriting to marketing leadership. It’s the one place where my myriad sides can work together in harmony and be of service to others.

My work is all about supporting purpose-driven small businesses show up and stand out in digital spaces even if they’re overwhelmed and strapped for time.

When I'm not staring at my laptop, you can find me ordering another latte I don’t need, dragging my friends to karaoke, roller skating poorly, wistfully dreaming up my next Halloween costume, or contributing barely anything of use to my trivia team.

For those who will ask:
ENFJ / Generator / Enneagram 4w3 / Aries Sun / Gemini if yer nasty (or just into Jyotish).

Currently feeling blessed in the Pacific Northwest (Portland, OR to be exact).

If this sounds like what you’re looking for, let’s have an initial
30-minute chat to see if it’s a good fit!