Clarify your message. Sharpen your strategy. Make your impact.
A comprehensive one-on-one digital marketing deep dive for purpose-driven small businesses to shine online.
This is not just about content strategy. This about showcasing your body of work.
12 virtual 1:1 content strategy + co-building sessions
$3000 | or Two Payments of $1500 | or Three Payments of $1000
What you do is not just a business.
It’s your work in the world.
Whether you’re a thought leader, a community organizer, a healer, an artist, a writer, a podcaster, an entrepreneur—you have a unique mark to make.
Even if you know what you do like the back of your hand, communicating it to strangers on the internet in a way that drives revenue can be challenging, especially when you’re
so close to your own work.
It can be so difficult to cut through the noise, and so easy to get lost in the weeds.
Sometimes it’s a question of, where to begin? What even is the messaging? How do I define my brand? What are the next steps?
Other times, those foundational pieces are in place but the communication strategy needs refining.
Then, it becomes a question of, what’s the common thread between all of my brilliant ideas and how do I communicate that thread effectively and cohesively? How do I show up consistently without burning out? What marketing channels are worth my limited and precious time and will give me the best visibility?
Meanwhile, the digital marketing landscape is constantly changing.
It seems like every five seconds a new platform, feature, trend, or algorithm hack enters the scene and is immediately saturated with new content creators.
How do you rise above the content chaos and grow your business under these ever-changing conditions?
If you have a nagging feeling that if you had the right support, the right strategy, and the right workflow, you could grow your right-fit audience—you’re right.
This is what Profound Presence is all about.
“I not only would recommend Rebecca's work, I do. Constantly. She's my go to recommendation for folks who need help with their social media marketing. If you want to ask me anything about my experience with Rebecca, please feel free to text or call my directly: 780.885.8891.”
— Tad Hargrave | Founder of Marketing for Hippies
“Rebecca has a fiery yet non-judgmental way about her. It's a perfect blend of work through what feels uncomfortable and get shit done. I love her system for content creation and planning. It's simple enough to keep up with and really effective.”
— Hannah Pasquinzo | Human Design & Equine Assisted Coaching
“Rebecca is clearly passionate about helping small business owners succeed in what they do. She knows the power of effective online marketing. She's has the right combination of creativity, knowledge and experience with the platforms and tools to achieve your business goals. And she stands by her work.”
— Charles Sue-Wah-Sing | Executive & Men’s Coach
My mission is to help those taking down inhumane systems to take up the most space online.
Often people come to me specifically for social media support, and this is certainly one of my areas of expertise. However, the true key to thriving in the digital landscape is to have an
integrated marketing strategy.
You static content (website, sales pages) matters just as much as your recurring content (social media, email, blogs). The website has to hit. The offerings need to be clear and compelling. The user journey has to flow.
When it comes to your ongoing content, showing up again and again with value and integrity builds trust and credibility with your audience. But consistency alone isn’t enough. If your efforts don’t drive meaningful results, it can be a huge drain on your business and your life energy.
You could post on Instagram or have a Google Ad running continuously for years, but if your messaging is murky or your business model lacks cohesion, you won’t see the impact you’re after.
Even when your content resonates, a disjointed publishing process can feel like you’re spending all your energy getting the plane off the ground and never fully cruising through the air.
So, what does this mean for you?
You need a strategic plan, supported by sustainable processes, to build a meaningful body of work that not only resonates with your people, but creates lasting change.
Profound Presence is twelve 75-minute weekly or biweekly sessions, depending on what pace feels right for you and your business.
I will be your strategic partner helping you navigate the saturated digital landscape so you’re not out there alone, throwing spaghetti against a moving wall.
SESSION 1: EXPLORATION + DIAGNOSTICS
In our first call, we’ll get clear on where you’re at in your business and online presence, where you’d like to be, and what road (or roads) will take you there. With this information, I will make recommendations for moving forward and we’ll come to an agreement on how best to use the rest of our time together, with the understanding that as your ideas, business, and life evolve, so might our plan. I will provide a healthy amount of both structure and flexibility throughout our entire journey together.
SESSIONS 2-12: BESPOKE
The rest of the sessions are completely tailored to your unique vision and needs. I will be your guide the whole way, deeply listening to where you’re at and what you need, and pulling from my expertise to craft a personal experience that aligns with your goals.
Expect a mix of strategic guidance and hands-on collaboration. Some sessions will feel like coaching, others will feel like co-working—co-writing web pages, co-designing templates, co-building content calendars.
Here are some examples of what individual sessions might look like:
STRATEGY + MESSAGING
VISION + PURPOSE Why do you do what you do—not just for the people you serve, but for yourself? How will showing up online actually contribute to that end? In this session, we’ll focus on your North Star, the foundation and guiding light of your whole operation. We’ll get clear on why you're creating digital content so that your content creation actually contributes to the overall health and growth of your business.
IDEAL AUDIENCE Who do you create digital content for and where do they “live” online? In this session we’ll take a deep dive into your target market so that the content you create actually reaches and resonates with the people who could most benefit from your work.
NICHING The digital landscape is saturated. Who are you in a sea of other providers who offer something similar? How do you cut through the noise? In this session we will develop a unique value proposition that succinctly expresses your work in a way that sits right with your soul.
OFFERINGS + BUSINESS MODEL REFINING Sometimes people come to me with one set of services, and then discover through the process of getting more clarity, that something is either misaligned, or they have evolved and something new is emerging. This session is all about catching your offerings and messaging up to where you and your business are this current moment, so that the people you most want to serve are a match for what you most want to give, and vice versa.
WRITING + DESIGN
WEBSITE COPY Often the call (i.e. marketing bottleneck) is coming from inside the house. You can show up everyday without fail on social media, but if your website lacks clarity, it’s unlikely that you’ll stick the landing with potential clients. In these sessions we will get all the pages of your website dynamic and dialed in.
SALES PAGES You may have amazing offerings, but if you don’t talk about them in a captivating way, they’re less likely to sell. These sessions are all about writing compelling sales copy that strikes the delicate balance between providing value and driving action.
VISUALS What colors, fonts, themes, and images best express what you do and most deeply resonate with your audience? In these sessions we’ll determine how to visually express your message. We might also create a set of templates that you can continue to reuse to stay aesthetically consistent and save time.
STRUCTURES + SYSTEMS
CONTENT CALENDAR COLLABORATION In these sessions I’ll introduce your customized project management system that will help you get all your content in one place and map it out before it goes live so you can get into a strategic rhythm that makes sense for your business, your creativity, and your audience. We’ll decide what to post, when to post, and where to post it so that all of your digital content bases are covered and work cohesively with your overall business plan.
Have a VA or other team members?
Most folks who come to me are flying solo, but if you have others on your team who could benefit from being looped in, such as a virtual assistant or social media manager, you are welcome and encouraged to bring them along on this journey. The more hands on deck the better!
“I worked with Rebecca to become more consistent with my social media, but my experience of working with her has led to far more than that. Rebecca strikes the perfect balance between structure and process, and colouring outside the lines. She has helped me develop a relationship with structure that has unleashed my creativity in ways I did not expect, well beyond my work. She has also helped me to hold things more lightly—to see social media as more of a game and a bonus, than a central theme of my marketing, which feels much healthier for for me and has helped me be more visible, with less effort.”
— Claire MacKinnon | Writer & Leadership Coach
“Just seeing HOW someone builds out a month of content is super helpful. It reduced my fear around scheduling content and keeping it organized and organically flowing. Her systems and structures are excellent. I feel like I'm getting much better organized around how to create and produce content because of her work. I had a reel go viral a few months into working with Rebecca and I didn't have to freak out that I didn't have anymore good content planned and ready. I've got a constant stream of awesome stuff to feed my new followers so I can keep growing! She brings a high level of thought, strategy, and organization to what she does and she makes social media feel less intimidating.”
— Dr. Liz Carter | Naturopath & 5e/TCM Acupuncturist
“Rebecca has a great combination of subject matter expertise in marketing and skill in coaching.
I think one of the most powerful messages that she offers is to tell people to be who they are and to trust themselves. I love that she helps people with marketing by helping them be more authentic, present with who they are, and more connected to the answers they already have inside of them.
She’s a good listener and collaborator, she both believes in people and helps them believe in themselves.”
— Ariel Singer, MPH | Founder & Facilitator
Think this might be a fit? Let’s chat!
The Results
A Cohesive, Growing Body of Work Throughout our time together, you’ll be actively building a body of digital content that reflects your unique expertise and thought leadership. Whether through blog posts, social media content, newsletters, or web copy, you’ll walk away with a cohesive collection of work that not only represents your brand but also serves as a foundation for future growth and evolution.
Content That Captivates. You’ll leave with clear, compelling copy and design that not only drives meaningful action but also ensures your digital presence is aligned with your authentic expression and the gifts you’re here to share, all while supporting your business goals.
An Integrated Marketing Plan. Content creation will seamlessly align with your overall business strategy so that your marketing efforts feel connected and supportive, rather than scattered and diluted.
Systems & Structures That Reclaim Your Time You’ll free up all the time, space, and energy you were previously giving to random, piecemeal marketing, and put it where it belongs—actually delivering your offerings to your people.
Is this the right fit for you?
Profound Presence might be for you if . . .
You have a purpose-driven small business or organization and you feel passionate about leaving the world better than you found it.
You’ve got things to do and people to serve; you don’t have time to be fiddling around on your website or social media all day. You need a second set of expert eyes and hands to offer fresh perspective and get things moving in the right direction.
You’re struggling to show up consistently for your body of work and need a strategic partner to help you navigate the digital marketing landscape, ensuring your efforts align with your vision and make a lasting impact.
Profound Presence intensive might NOT for you if . . .
Your business is in crisis. Digital marketing requires time, patience, and the ability to think clearly. It’s not a quick fix, and often involves experimentation and fine-tuning. I work best with clients who have the bandwidth to slow down, reflect, and dial in their strategy. When panic over immediate outcomes sets in, it can cloud judgment and stifle the creative process.
You’re unsure about your business direction. If you haven’t yet decided what type of business you want to start or lack a clear vision, this program may not be the best fit. Profound Presence is designed for founders who are ready to deepen their strategy, refine their messaging, and grow their presence—not those still in the idea phase. You'll get the most out of this work if you have a clear sense of your mission and are ready to build on it.
“Rebecca has a natural skill of picking up the important parts of all the ideas that float around in a business mind and to ask questions that bring out clarity in all of these ideas.
I now know what I want to say and share, how and where I want to say and share it. It no longer feels like I'm just throwing stuff out there to see what sticks. I have clarity around who I am talking to and why and what it is I want say in that marketing conversation.
I feel that I'm starting to have a clear message that runs through all of my offerings and my marketing. And I am beginning to see the impact that has on my business and my life. I have a steady stream of new followers on social media and new sign ups for my weekly newsletters.”
— Linda Nenne | Yoga & Embodiment Teacher
“I had no idea what to expect! My biggest concern was that my business was too non-traditional to really benefit from marketing help.
Now, I feel much stronger regarding what I'm offering in my work, and also feel more empowered to share my personal story with the public. I have already recommended Rebecca to friends and associates. I'm confident that her methods can apply to a huge range of businesses.
She is also incredibly easy to work with, since she is super warm and personable. I really appreciated her attention to detail, the conversational style of the meetings, and her ability to turn all of my stories and comments into workable information suitable for action.”
— Arthur Keefe | Astrologer & Artist
“Rebecca’s coaching has totally enlivened my business. Without her guidance, I would have gone on in the same rut for years, taking whatever work came my way. Now I feel freed from the scarcity mentality and empowered with so many tools to reach the people I want to reach.
I’m excited to be more useful in my field now that I’m clearer about what I really value and what I’m best prepared to contribute.
Rebecca’s a born coach who’s also a lifelong learner—she’s road-tested everything she teaches. She’s funny. She really listens. She’s super smart. And she has a ton of integrity. I’m so grateful for her insight and support.”
— Matri Lamb | Education Justice Writer
“There is only so much you can do on your own as a solopreneur, you can collaborate for others but if you want to move forward you need to get clear what it is you are all about and are offering.
Rebecca homes in, picks up your strong points, names them, and in her nonchalant way takes you where she knows you need to go.
I'm now The Playfulness Catalyst, and I love it! Rebecca is a content creator, listens attentively and has an acute sense of taste. My website has taken on a whole new life working with her.”
— Anthony Trahair | Playfulness Catalyst
“Rebecca has a great knowledge about marketing. She is capable of combining all of these skills together to create a beautiful and effective website. She helped me create the real physical design from the image in my head through our conversations. She is professional and very reliable to pursue the project.”
— Akiko Miyazaki | Yoga Teacher, Astrologer, & Colour Coordinator
“Rebecca is like an investigator that helps you uncover what’s already there—your passion for what you do. Then she helps you formulate practical steps for how to communicate that passion to the people who need you. Our work together helped take the effort out of marketing and showed me that this actually can feel like a creative expression.
My business is vital again! After a year and a half of COVID-induced economic struggle, there is a revival in my business.
I would 100% recommend Rebecca. She meets you where you’re at and helps expand your capacity to get where you want to be. The sessions with her are actually fun and generate so many great ideas, in the marketing realm and beyond.”
— Vidhra Jackiw, LAc | Licensed Clinical Acupuncturist
A Bit About Me
Hi! I’m Rebecca. I am a marketing maven and copy crackerjack, passionate about refining messaging and designing systems that help visionary do-gooders shine online.
Content strategy is a collective expression of passions, skills, and knowledge I have accumulated like a snowball over the last 20 years of my professional and personal life, from nonprofit organizing to singing/songwriting to marketing leadership. It’s the one place where my myriad sides can work together in harmony and be of service to others.
My work is all about supporting purpose-driven small businesses show up and stand out in digital spaces even if they’re overwhelmed and strapped for time.
When I'm not staring at my laptop, you can find me ordering another latte I don’t need, dragging my friends to karaoke, roller skating poorly, wistfully dreaming up my next Halloween costume, or contributing barely anything of use to my trivia team.
For those who will ask:
ENFJ / Generator / Enneagram 4w3 / Aries Sun / Gemini if yer nasty (or just into Jyotish).
Currently feeling blessed in the Pacific Northwest (Portland, OR to be exact).