Get a data-driven content strategy tune-up.

 
 
 

Let me, your friendly neighborhood content marketing mechanic, take a look at your analytics and give you a solid action plan to improve your engagement, reach, and sales.

Details + Pricing Below

Think this might be a fit? Let’s chat!

 

“Rebecca! I’ve been impressed with you for awhile, and it was a no-brainer to hire you for this assessment. You did what I was hoping: you revealed places that we weren’t paying attention to, just missing entirely, and gave us an actionable, strategic plan, which we’re digging into immediately. Grateful for your heart, sharpness, and clarity!”

- Mark Silver, Heart of Business, Inc.


The digital marketing landscape is constantly changing.

It seems like every five seconds a new platform, feature, trend, or algorithm hack enters the scene.

Platforms continue to become increasingly saturated with new users. Plus, social media companies keep finding new ways to suppress organic content in order to incentivize buying paid ads.

Meanwhile, you’re just trying to run your business.

Even if you have a team, it’s hard to keep up.

The tactics that may have worked for you in the past have become less and less effective, It’s difficult to know exactly how to cut through the noise anymore and whether or not it’s worth the resources it to try.

Nevertheless, there’s a nagging feeling that if you had the right strategy, you could make these digital marketing channels work for you.

You’re not alone in feeling this way.

Even the most seasoned professionals need an extra set of eyes on their content channels sometimes to see what’s working, what’s not, and where to put their energy.


Think this might be a fit? Let’s chat!


Consistency without strategy can lead to a lot of work without a lot of payoff.

We know that consistency matters.

Organic content marketing is all about building relationships & trust over time. It’s a long game.

Showing up again and again with value and integrity lets your audience know that you’re someone they can count on for the offerings you provide.

But just because we’re showing up consistently doesn’t mean people will engage.

Our content has to resonate and drive action.

Sometimes we hit a wall and aren’t sure why people have seemed to lose interest or why our conversion rates are plateauing or, worse, dropping.

Sometimes we just need a strategic partner to help us see what we’re not seeing.


Think this might be a fit? Let’s chat!


 

Details + Pricing

I will be your strategic partner helping you navigate the saturated digital landscape so you’re not out there alone, throwing spaghetti against a moving wall.

Here’s how it works:

  1. First, we’ll have a free initial chat to make sure this is a good fit for your business.

  2. If we decide to move forward, you’ll then send me what I need to look at your analytics via a safe and secure password manager. I will specifically be looking at numbers related to any area in which you have a consistent presence, including social media platforms, email, and/or your website, depending on where we decide to focus.

  3. I will take a deep dive into your data, crunch some numbers, and create a beautiful customized PDF report to lay out the learnings.

  4. We will then have a 60-minute followup call to go over the report and to give you recommendations.

  5. It’s not required, but I suggest repeating this process every 6 months so that you have time to implement the recommendations and gain new insights for continued growth.

The investment is $500.

Please note: If you have more than 5 major content outlets, it will likely take me longer to crunch the numbers and the price might therefore increase. But let’s chat to figure out what that looks like. I charge flat rates for my services. So there will be no surprises.

 

Think this might be a fit? Let’s chat!


 

The Results

  • Get a clear picture of how your various content channels interact and how you can help them support instead of work against each other.

  • Waste less time and energy with random, piecemeal marketing and put it where it belongs: actually delivering your offerings to your people.


  • Content creation will be integrated with your overall business strategy so that your marketing efforts feel cohesive and supportive instead of scattered and diluted.

  • You’ll know what to post, when to post, and where to post it so that you can connect with the people who could most benefit from your work, cultivate relationships, and expand your reach.

  • You’ll have a complete, customized project management system you can use month after month to create, schedule, and post all your content online and free up the time and energy it takes to actually run your business.



Is this the right fit for you?

This coaching intensive might be for you if . . .

  1. You have an established purpose-driven small business or organization and you feel passionate about leaving the world better than you found it.

  2. You’ve got things to do and people to serve; you don’t have time to be fiddling around on social media all day.

  3. You’re not sure how to effectively and consistently show up on certain platforms and could use the help of a strategic partner to walk the digital marketing path with you.


This coaching intensive might NOT for you if . . .

  1. You are still figuring out what your business or project is. If you don’t have clarity around your purpose, offerings, and audience, or you haven’t quite gotten your business off the ground, email and social media marketing are not the best use of your time yet. I highly recommend checking out Tad Hargrave’s work if you need help in this regard.

  2. You are struggling to keep your business afloat. If you’re in a financial pinch and need to make revenue quickly, social media is not a great place to start. Digital marketing all about building relationships and trust over time. It’s great for adding fuel to an already existing fire, but it’s not great for getting the fire started.

  3. You are committed to doing things on the fly, when the right inspiration hits, and cannot imagine a world in which you would enjoy planning ahead and adhering to a structured, systematic approach to something.

 

A Bit About Me

 
 
 

Hi! I’m Rebecca and I’m passionate about helping people doing the most good to take up the most space online.

Content strategy is a collective expression of passions, skills, and knowledge I have accumulated like a snowball over the last 20 years of my professional and personal life. It’s the one place where my myriad sides can work together in harmony and be of service to others.

My work is all about supporting purpose-driven small businesses produce a steady flow of impactful email and social media content even they’re overwhelmed and strapped for time.

When I'm not staring at my laptop, you can find me ordering another latte I don’t need, dragging my friends to karaoke, roller skating poorly, wistfully dreaming up my next Halloween costume, and contributing barely anything of use to my trivia team. Currently eating, praying, and loving in Portland, OR.

 

If this sounds like what you’re looking for, let’s have an initial
30-minute chat to see if it’s a good fit!